Case 02 / Fintech website
GreepPay
A website redesign for a fintech that lets people spend African currency anywhere.
- Year
- 2025
- Timeframe
- About 2 months
- Role
- Design Consultant
- Tools
- Figma, Illustrator
The 30-second version
01 Problem
GreepPay lets people pay in their local African currency while the other side receives dollars, euros or whatever they want. The website had to explain that to two audiences, individuals and businesses, and keep up with the brand's evolving digital presence.
02 What I did
As design consultant I led the redesign of the company website: an audience switch at the top, the reasons to use it in plain language, a comparison of the usual way against one app, and a simple guide to getting started.
03 Outcome
A site that leads with one promise, spend African currency anywhere, and walks a first-time visitor from that promise to downloading the app. GreepPay is live at greep.io.
Why convert? Pay in your local currency, and they receive it in theirs.
01Two audiences, one page
The hero opens with a For You and For Businesses switch, so a student paying abroad and a merchant accepting payments each see their own case without leaving the page.
02The old way against one app
A "What's the difference?" section sets out how people usually spend African currency abroad: visiting banks, asking friends, finding an exchange, carrying cash, worrying about rates. Underneath it sits the alternative, which is a single download.
03Plain language
The page avoids fintech jargon. The steps to get started read as things people already do: download the app, fund your wallet, send and receive, pay bills, shop, earn rewards.
04The wider role
The website was one part of the engagement. I also gave design direction across product, branding and marketing, contributed to the redesign of the mobile app, and reviewed campaigns and creative assets for brand consistency.
Screens (06)
